MEDIA, SPORTS & CULTURAL INNOVATION

KJ Venture Partners operates at the intersection of sports, entertainment, and media, managing talent, cultivating brand partnerships, and driving growth through innovative content and distribution strategies.

TRANSFORMING SPACES & BUILDING COMMUNITIES

By aligning athletes, entertainers, creators, and media properties with strategic partnerships and innovative distribution channels, we unlock opportunities that transcend industries and resonate with audiences worldwide.

Talent Management: Guiding athletes and entertainers with career strategy, contract negotiations, and brand development.

Brand Partnerships: Creating high-impact collaborations between talent, media, and corporate partners.

Media Innovation: Leveraging emerging platforms and content strategies to expand visibility and monetization.

LYRD (Live Your Roots Daily)

A digital media and sports network built around the HBCU NY Classic—an annual football game and cultural celebration held at MetLife Stadium. Kevin Johnson leads revenue strategy, sponsorship development, and capital formation. The platform blends collegiate sports with entrepreneurship, financial literacy, and cultural heritage programming.

What's Next Con

A media and events brand focused on showcasing leadership and lifestyle in yachting, real estate, private equity, and tech. KJVP is developing its digital channels, strategic partnerships, and investor content strategy to position the brand as a cultural voice for modern wealth building.

The Main Collective

A leadership community of founders, investors, and creators who convene through curated events and collaborations. KJVP contributes to partnership activations, panels, and deal introductions.

The Peterson Marketing Group

The Peterson Marketing Group is a cutting-edge Brand Consulting and Digital Marketing agency dedicated to radically transforming a business's reach in the digital frontier. Specializing in strategic brand development and data-driven digital execution, the firm partners with clients to not only refine their core identity but also to leverage the latest technologies, from advanced SEO and compelling content to targeted social media campaigns, ensuring they dominate their space and connect meaningfully with their target audience in the ever-evolving online landscape.

PORTFOLIO & EQUITY HOLDINGS

Se7en BK

A high-end cultural lounge in Brooklyn offering art-forward nightlife and experiential hospitality. KJVP holds a minority interest and advises on branding and operations.

Vervain BK

A Caribbean-inspired bar and cultural space located in Brooklyn, blending culinary innovation with creative expression. KJVP is a strategic partner and partial owner.

Julia Gin

A premium spirits brand infused with heritage botanicals. KJVP is a stakeholder and brand growth advisor.

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